Companies / Harley-Davidson, Inc.
Harley-Davidson, Inc.
NYSE: HOGCIK 793952MILWAUKEE, WI
Financials · FY2025
Ownership
104.1M shares outstanding · as of Jul 31, 2026
Ownership
| Insiders | 0.15% | 153,978 |
| 10%+ / strategic | 13.89% | 14,451,505 |
| Institutions | 96.53% | 100,456,212 |
| Public float | 0.00% | 0 |
Reported holdings exceed shares outstanding — public float shown as 0; some positions may overlap or lag.
% of common shares outstanding (exact, from the latest cover-page filing). Institutions are quarterly 13F snapshots; insiders reflect current officers & directors.
Insiders 13
View all →| Insider | % of shares | Shares |
|---|---|---|
Root Jonathan RCFO and CCO | 0.03% | 34,062 |
Krause Paul JChief Legal Officer | 0.03% | 31,576 |
Termaat ToriChief Human Resources Officer | 0.02% | 16,761 |
Farley Jr James DDirector | 0.02% | 16,205 |
Starrs ArtieCEOPresident & CEO · Director | 0.01% | 15,000 |
Koval GlenSVP Motorcycle Development | 0.01% | 13,898 |
Flees Lori AnnDirector | 0.01% | 11,208 |
Nova Daniel JDirector | <0.01% | 7,605 |
Masood RafehDirector | <0.01% | 7,480 |
| <0.01% | 1,377 |
Institutional holders 399
View all →| Holder | Value | % of shares |
|---|---|---|
| $249.39M | 9.80% | |
| $234.54M | 11.00% | |
| $182.34M | 8.55% | |
| $135.36M | 6.35% | |
| $120.05M | 5.63% | |
| $103.62M | 4.07% | |
| $88.33M | 4.14% | |
| $61.52M | 2.92% | |
| $51.23M | 2.40% | |
| $46.23M | 2.20% |
Activity
InsidersInstitutions
What insiders are doing in this stock (Form 4).| Date | Actor | Action | Security | Value | Shares Δ | Position after | Impact |
|---|---|---|---|---|---|---|---|
| Mar 9, 2026 | Starrs Artie CEO | Buy | Common Stock | $286.5K | +15K | 15,000 0.01% of shares | medium |
| Feb 25, 2026 | Farley Jr James D Director | Sell | Common Stock | $120.8K | -6K -28.48% | 16,205 0.02% of shares | medium |
| Mar 12, 2026 | Do Charles Executive | Sell | Common Stock | $76.7K | -4K -95.86% | 183 <0.01% of shares | low |
| Mar 9, 2026 | Flees Lori Ann Director | Buy | Common Stock | $75.5K | +4K +55.49% | 11,208 0.01% of shares | medium |
| Feb 6, 2026 | Root Jonathan R Executive | Other | Common Stock | $60.0K | -3K -8.76% | 31,245 0.03% of shares | low |
| Feb 27, 2026 | Masood Rafeh Director | Buy | Common Stock | $50.0K | +3K +58.98% | 7,480 <0.01% of shares | low |
| Feb 6, 2026 | Krause Paul J Executive | Other | Common Stock | $48.7K | -2K -7.81% | 28,743 0.03% of shares | low |
| Feb 6, 2026 | Do Charles Executive | Other | Common Stock | $38.8K | -2K -30.45% | 4,424 <0.01% of shares | low |
5%+ ownership events
Schedule 13D / 13G
| Filer | Stance | % of class |
|---|---|---|
| Vanguard Group Inc | Passive13G/A | — |
| Beutel, Goodman & Co Ltd. | Passive13G/A | — |
| DONALD SMITH & CO., INC. | Passive13G | — |
Securities
via CUSIP / OpenFIGI
| Symbol | Type | CUSIP |
|---|---|---|
| HOG | — | 412822108 |