Companies / Reformation Inc.

Reformation Inc.

REFCIK 1787117

Insider pressure

open-market buys vs sells · 90 days

Net selling−$58.47M

Buys$0 · 0 insiders

Sells$58.47M · 2 insiders

Last 30 days: −$58.47M net · 0 buying / 2 selling

Share count not yet available for this company — ownership percentages can’t be computed.

Insider	% of shares	Shares
Permira VI L.P.110% owner	—	32,078,948
Refo SCSp10% owner	—	29,091,749
Aflalo YaelDirector · 10% owner	—	12,929,832
Borenstein HaliCEOCEO and President · Director	—	1,194,407
Moore JoshuaChief Financial Officer	—	324,781
Tchakarov IvanChief Operating Officer	—	186,835
Coyle John JosephDirector	—	56,980
Miller Steven CliveDirector	—	10,274
Allen ZipporahDirector	—	9,333
Kleine BrigitteDirector	—	9,333

Holder	Value	% of shares
No institutional holders on file.

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What the company's own insiders are buying and selling.

Date	Actor	Action	Security	Value	Shares Δ	Position after	Impact
Jul 31, 2026	Refo SCSp 10% owner	Sell Open-market sale	Common Stock	$41.67M	-3.0M -9.31%	29,091,749	high
Jul 29, 2026	Aflalo Yael Director	Sell Open-market sale	Common Stock	$16.80M	-1.2M -9.31%	11,725,803	high
Jul 31, 2026	Borenstein Hali CEO	Other Sold to issuer	Common Stock	$2.38M	-171K -13.10%	1,133,332	low
Jul 29, 2026	Allen Zipporah Director	Grant Grant or award	Common Stock	$0	+9K	9,333	low
Jul 29, 2026	Moore Joshua Executive	Grant Grant or award	Common Stock	$0	+82K +33.96%	324,781	low
Jul 29, 2026	Moore Joshua Executive	Grant Grant or award	Common Stock	$0	+160K +194.06%	242,448	low
Jul 29, 2026	Moore Joshua Executive	Grant Grant or award	Common Stock	$0	+15K +21.64%	82,448	low
Jul 29, 2026	Rauch Stacey Director	Grant Grant or award	Common Stock	$0	+9K	9,333	low